Guest Survey
En Español
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Visit Frequency & Habits
How often do you dine at NORMS?
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First time
Once a month
A few times a month
Weekly or more
When was the last time you visited a NORMS Restaurant?
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Within the past week
1-2 weeks ago
3-4 weeks ago
1-2 months ago
3-6 months ago
Over 6 months ago
What influenced you to dine with us today?
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Location is convenient
Has my favorite menu items
Price/Value
Advertisement
I love the brand
Special Promotion
Do you most frequently dine at NORMS for
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Dine-in meals
Takeout
Delivery
How likely are you to return within the next month?
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Very Likely
Somewhat Likely
Not Likely
Definitely Not
Dining Preferences
When choosing where to eat, which of the following are most important to you?
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(Select up to 3)
Price/value
Family-friendly environment
Speed/convenience
Safety and cleanliness
Menu options
Friendly staff
Location
App or online ordering experience
Loyalty rewards or promotions
Which of the following factors would make you more likely to choose NORMS over other options?
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(Select all that apply)
Exclusive menu items
Better prices or promotions
Faster service
Friendly staff
Cleaner and more comfortable dining environment
More convenient locations
A stronger rewards/loyalty program
Seasonal or limited-time specials
None of the above
Value & Loyalty Program
How would you rate NORMS in terms of quality of food, service, and atmosphere for the price?
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Excellent
Good
Fair
Poor
Not sure
Are you a member of NORMS Rewards?
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Yes
No
Not sure
If not, what would make you want to join NORMS rewards?
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(Select all that apply)
Easier sign-up process
More valuable rewards
Exclusive discounts or deals
Birthday or family perks
App-based convenience
I’m not interested in loyalty programs
Other (please specify)
Other Reason to Join
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Menu Offerings
Which of these popular NORMS menu items is your favorite?
(Rank from 1 = Favorite to 5 = Least Favorite)
Bigger Better Breakfast
Select rank
1
2
3
4
5
Classic Hotcakes
Select rank
1
2
3
4
5
Habanero Jalapeño Burger
Select rank
1
2
3
4
5
Club Sandwich
Select rank
1
2
3
4
5
T-Bone Steak Dinner
Select rank
1
2
3
4
5
Chicken Alfredo Pasta
Select rank
1
2
3
4
5
Salmon Dinner
Select rank
1
2
3
4
5
Add your own menu item:
Select rank
1
2
3
4
5
Enter Custom Menu Item
Do you feel the menu has the right amount of variety?
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(Select one)
Too Many Options
Just right
Needs more options
Needs more specials
What would make you more likely to visit NORMS more often?
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(Select all that apply)
New menu items or limited-time dishes
Special deals or discounts
A refreshed or updated dining atmosphere
Faster service or pickup options
Loyalty rewards or exclusive offers
Bringing back classic NORMS favorites
Which type of new menu offerings would you like to see on the NORMS menu?
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Bigger heartier entrées
More breakfast variety
More burger and sandwich options
New comfort-food-inspired appetizers
More desserts
More non-alcoholic beverage variety
Alcoholic options
Is there a past NORMS menu item you’d love to see make a comeback?
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No
Yes (Select all that apply from below)
Select item(s) you'd like to see make a comeback
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Chuckwagon
Filet Mignon
Liver and Onions
Salisbury Steak
Other (please specify)
Other Comeback Item
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How do you feel about the current portion sizes at NORMS?
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They’re perfect
They’re too big
They could be bigger, especially for certain items.
Facilities
How would you rate the cleanliness of the dining area, restrooms, and overall restaurant?
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Excellent
Good
Fair
Needs Improvement
How would you describe the atmosphere at NORMS? (Check all that apply)
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Cozy and welcoming
Family-friendly and lively
Feels nostalgic/classic diner vibe
Too noisy at times
Too quiet, needs more energy
Lighting is too bright
Lighting is too dim
Feels a bit outdated, could use a refresh
Just right - no changes needed
How comfortable do you find the seating and overall dining setup at NORMS?
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Very Comfortable
Comfortable
Neutral
Uncomfortable
Very Uncomfortable
Final Feedback
Which of the following best describes how you feel about NORMS overall?
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(Select one)
It’s a go-to favorite - I love it
I like it, but only visit occasionally
It’s convenient, but not my first choice
I used to come more often than I do now
I’m still getting to know NORMS
I probably wouldn’t recommend it
Is there anything that has changed recently at NORMS that has impacted how often you visit?
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(Select all that apply)
Menu changes (e.g. items removed or added)
Price increases
Changes in service or staff interactions
Hours of operation or availability
Restaurant cleanliness or atmosphere
Nothing has changed my visit habits
Other (please specify)
Specify recent change
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When you choose to eat somewhere other than NORMS, where do you usually go?
*
(Select all that apply)
Quick snack or grab-and-go (e.g., 7-Eleven, gas stations)
Fast food (e.g., McDonald’s, Jack in the Box, Taco Bell)
Other diners (e.g., Denny’s, IHOP)
Casual restaurants (e.g., Olive Garden, BJ’s Restaurant, Chili’s)
Takeout or delivery from local spots
Grocery store prepared meals
Home-cooked meals
Meal kits or delivery services (e.g., HelloFresh, DoorDash, Uber Eats)
Other (please specify)
Specify other place
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What is the main reason you choose those places instead of NORMS?
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(Select all that apply)
Menu variety or specific food options I prefer
Lower prices or better value
Faster or more convenient location
Better service experience
More updated or appealing atmosphere
Healthier choices or dietary preferences
I usually eat at home to save money
Other (Please specify)
Specify reason for choosing other place
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Which types of specials or offers would make you more likely to visit NORMS more often?
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(Select up to 5)
Discounted combo meals
Buy one, get one free (BOGO) deals
Percentage or dollar off your check
Weekday specials
Free appetizer or dessert with entrée
Kids eat free nights
Loyalty program rewards
Student discounts
I’m not interested in offers or specials
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First Name
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Last Name
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Email
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